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February 4, 2015 Tony Bass

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"As a young entrepreneur, I hesitated to participate in financial training because I thought it was too expensive. But what I discovered, after investing in my financial education, was that having no specialized financial education cost me far more than the fee for financial education. Today, I recommend an investment of 1% to 5% of your income for education every year." ~Tony Bass

Phil S. Allen, Ph.D., Professor, Landscape Management, Brigham Young University

Hi Tony,

Thank you for co-authoring one of the BEST books I have ever been privileged to teach with. I use The E-Myth Landscape Contractor as the foundation for my senior course “Landscape Management Systems”, and require students to include multiple concepts from your book in developing their business plans. Your insights and wisdom are profoundly beneficial.

I also deeply appreciate that you have allowed our students to attend the Growth Summit in Louisville. I asked my students if they would share a few insights from the event:

“I loved the Tony Bass workshop. It expanded my view of the landscape industry and what I can do now to prepare to enter this industry. I loved the variety of topics and teaching styles of the speakers. I learned more in that one day than I have in some of my classes this semester. I’m so grateful for the opportunity I had to be a part of it!”

“I would just say that I would have liked to know a little bit more about benchmarks to know what to shoot for when analyzing a company’s financials and such. I really enjoyed the information about accounting, as well as mergers and acquisitions. It was a good idea to bring those last few speakers who had seen increased success because of Tony Bass’s help. However, I feel like some of them didn’t really internalize key concepts mentioned in The E-Myth for Landscape Contractors. Maybe these presentations could be reviewed and approved more strictly just so there aren’t any conflicting ideas taught at the Growth Summit. As well, I wish some of those presentations would have focused more on the financial improvements they had had in their companies.”

“The Tony Bass workshop was incredibly beneficial for me as a student because I learned many principles and systems that aligned perfectly with my current curriculum, but were not being covered in my university classes. I felt humbled to be able to attend this workshop as a student where I learned so many systems to apply to my future business. The accounting and real estate aspects were particularly advantageous to my education because the speakers taught years worth of real life experience in a few hours. The speakers selected complimented the E-Myth Landscape Contractor with additional systems that would be so easy to come home and apply immediately. I feel like I added many new skills to my tool-belt through Tony Bass' workshop at the Growth Summit.”

“The Growth Summit with Tony Bass was engaging and informative. It went deep into solutions to troubling problems such as labor force fluctuations and business structure confusion. Addionally, it allowed time to network with and learn from company owners across the country. I feel privileged to have attended this great learning experience.”

“Attending the Growth Summit was an eye opening experience in my personal education. It was insightful to learn about real issues facing small business owners and practical solutions to their problems. Like many things in life, we saw the impact of how small changes make huge impact, if you have the disciple and drive to apply them consistently. I am grateful for the way that attending the Summit allowed me to synthesize the information that I have learned from my business classes with real world application.”

“One of many positive experiences I had while attending Tony's seminar was the improvement of my ability to network. Tony asked us to get to know the people we sat next to, and then discuss with them what we had learned at consistent intervals throughout the seminar. I learned how to get to know new people quickly, listen to their thoughts, find value in their insights, and develop the desire to help them instead of compete against them. I have rarely been in such a large room filled with the strong feeling of camaraderie that we had for each other. These skills in business networking have been, and will continue to be, necessary for me at every stage in my college education and future career in this industry. Tony taught me how to love people better!”

Thanks again Tony, and God bless you in continuing to inspire all in our industry to become the best we can!

Phil

Phil S. Allen, Ph.D., Landscape Industry Certified Manager

Professor, Landscape Management

Brigham Young University

WOW! After many years of only existing in the landscape industry with no sales efforts, only worrying about, "What if I lose this account?" …my experience has been when I lose an account, another usually takes its place. So, I don't usually stress too much. I now know that if I want my company to reach the potential that I know its capable of, I will need to put forth the effort in sales.

Tony, I am looking forward to our working relationship as well as whats to come in the future!

Henry McIntosh, LA

Tony,

I finished re-listening to the "E-Myth Landscape Contractor" yesterday. There are too many takeaways from the book to pick just one to mention. After the first time reading the E-Myth, I could have sworn you wrote the book specifically about my life as a landscape contractor. You nailed it, this is a must read for every landscaper! I am looking forward to Profit Builder this weekend and working with you in the years to come.

Thank you,

Jason Lee

SkyFrog Landscape

"Tony,

I just wanted to let you know about a couple of things that are working for me and that I’m really excited about! First, I have been I have started utilizing social media. We are now on Facebook, Instagram, Twitter, and Linked In. I just got a call today from a property manager that I connected with on Linked In. We had done snow removal for this property in the past and had the opportunity bid on the landscape maintenance contract but we did not win the bid. I had not heard from him in over a year until I contacted him on Linked In. He told me that we did a great job with the snow but we were under bid when it came to the landscape maintenance. Apparently the company that got the contract did not do a very good job and he said he really wants to work with me and see if we can get contract locked down for this year. (He even told me what their budget was up front!) This is a very promising prospect for a high end apartment complex in a nice part of town. I’m not sure if he would have contacted me if I hadn’t reached out to him on linked in. Second, I just sent out my second monthly newsletter. I compiled a data base of all my current and past customers email addresses and sent them all a copy of our news letter. I couldn’t believe how many people have contacted me just to tell me that they really enjoyed the Newsletter and also that it prompted them to visit my website where they found some great testimonials and also found out about some services that we provide that they didn’t even now about! (A+ Tony!)
Third, On my wall in my office I now have a Close Ratio sheet where I write in the customers name, type of job and I put a check mark next to every job that I close on. It is very motivational when I get to make another check mark for another job sold!
Last, I have made it a policy to write an estimate on the spot for all residential maintenance contracts and any install job that is under $5k. People have been very surprised after we take a look at the job they want done and I tell them to give me about 20 minutes and I will have a contract ready. I take my pre made estimating sheets and my laptop with my bass spreadsheets with me in the truck so I can get this done. I have won every single job so far in which I have used this tactic!
Thanks so much Tony! This stuff really works and I feel I have a tremendous advantage on my competitors.
Have a great day!"

Luke

New Outlook Landscaping

"I just wanted to say thank you again. I appreciate the education, insight and motivation to help me grow my business. As soon as I got back I prioritized a few of things that can change immediately and reached out to my insurance agent and payroll company to set up meetings to review. I should be able to save a little bit of money right away. The feedback and conversations with the other company owners, employees and spouses that were there has made me realize just how many great people are in this industry. Next time I come down though I think I will fly!"

Tim Corning

Corning Landscape, LLC

"I just wanted to thank Tabitha and Tony for everything this weekend (at Profit Builder). Both Jason and I had a great time and we both felt we learned quite a bit. We look forward to spending more time with you guys in the future."

Tony Batallan, Director of Operations

PropertyWorks

"Thanks for doing these amazing webinars, I greatly appreciate it. In the last one I watched, you mentioned that you would send out (your) book...I am really looking forward to it! Again, thanks so much for all you do in the landscape industry, you are truly setting the standard. "

Chance Howard

Owner, Atlas Lawn Care

“Tony,

I can’t express enough how confident it makes me feel to have your thoughts on the problems or concerns that arise for me. I very much find great value in your experience and the access I have to you. Happy Holidays to you and your family!”

Athan Thompson

Smoky Hill Lawn & Landscape

"I really enjoyed your visit a couple of weeks ago and the fact that I received a 50% discount. Now don’t go looking at your Invoice, you didn’t make a mistake. You see, after you looked over my 2014 tax return, you suggested I contact my accountant about a tax deduction that you thought was overlooked. Well, once again you were correct and I got an amendment to my return that paid for 50% of your visit. Thanks again Tony, you da man!!"

Steve Jordan, President

Turf Masters Lawn Care Inc.

(Wes Harper lists the top three things he is learning...)

"Tony,

1) I think we’re doing good. We are on budget and booked 43 hours per week with 6 crews.

2) Allowing my staff to do everything instead of me and deciding what is the next move for LM to continue growth.

3) The training gave me confidence to know my pricing works and will support the manpower I have in place. I am now freed up to work on my company rather than in my company.”

Wes Harper

Landscape Management