Tony Bass is a successful entrepreneur, inventor, author, consultant and speaker whose purpose and passion is helping green-industry small businesses achieve their fullest potential.

A 1987 graduate in Agricultural Mechanization at the University of Georgia, Tony founded Bass Custom Landscapes. Innovating business practices he shares with others today, he built a multimillion dollar enterprise and ultimately sold that business in 2006 for a significant seven-figure profit.

In part, this success traces to two U.S. Patents Tony earned for equipment he engineered to master efficiency in his landscape company. In 1998 these inventions lead to the introduction of the Super Lawn Truck™ system, an enclosed truck designed specifically for landscaping. With a tool storage system, patented ramp for loading equipment, hydraulic debris dumper and more, Super Lawn Trucks™ are in use in 40 states and Canada. Studies show that with the break-through vehicle, tasks that consume 568 hours per year using traditional methods, can be completed in just 84 hours, leaving 484 hours free to serve additional clients.

With recent improvements in load time and efficiency, Tony’s products are once again helping green-industry professionals make the absolute most of their time. Currently, Tony operates SLT trucking and ramp businesses as well as a successful consulting firm under the parent company of Super Lawn Technologies.

In 1998, Tony authored “The Money Making Secrets of a Multi-Million $ Landscape Contractor,” a three-book management, marketing and planning system for contractors. He also produced a number of audio and video training programs for the entrepreneur who wants to improve his business performance. Thousands of copies have sold, generating high praise, such as this from an Olathe, Kansas landscaper:
"Your books and CD have been just what I needed to re-energize my business and life. In the last two months you have helped turn my company in a new positive direction, energizing me and my people, giving us hope… Thank you!”

Since then, Tony has written six books and training programs to help green-industry business owners, such as: 10 Marketing Secrets for Landscape & Irrigation Contractors (2001), Growing Your Landscape Irrigation, Tree Service or Snow Removal Business (2006), Preparing to Retire or Sell Your Contracting Company for Maximum Value (2006), 50 Ways to Find, Recruit, Hire and Retain Employees (2007) and Business Building Strategies (2008).
His most recent book, The E-Myth Landscape Contractor – Why most landscape companies don’t work and what to do about it (2010) pairs Tony with six million plus international bestseller Michael Gerber, for an insider's guide on how to master the landscape industry.

Since 1999 Tony has worked with Vander Kooi and Associates leading seminars and working as a consultant with green-industry business owners on improving financial performance. To date, he has delivered more than 150 seminars to 20,000 green industry professionals, once again to rave reviews.

Explaining his focus on small business, Tony says, “I don’t pursue big businesses. I prefer instead to help create them.”

Tony works as an appointed volunteer on the University of Georgia (UGA) College of Agriculture advisory board, UGA Small Business Development Center Advisory Board and the Governor’s Agricultural Advisory Committee. He also focuses on economic development at his local chamber of commerce and speaks to school groups about career opportunities in the green industry.

Tony and his wife, Jo Lynn, have two children, Holly Savannah and Maxx Anthony.