The New Rules of Marketing and Finding Employees Summit
Private Meeting Held Exclusively for Landscape Business Owners
Louisville, Kentucky - October 21, 2015
Tax Reduction & Business Automation Summit - 2015
Learn how to permanently (and legally) lower your taxes and discover how to automate your company.
Landscape Business Owner,
You might have heard the old saying, “There’s only two things certain in life, death and taxes.” It might be true for some, but certainly not for everybody. FACT: if you don’t make money, you don’t pay much in taxes…right? And for the 2% of the population courageous enough to start a business and create jobs, you’re in an elite group who legally avoid paying taxes. That’s right. There are countless ways profitable business owners legally avoid taxes. That’s why I’m writing you today.
Tax season is right around the corner. The annual visit to the CPA or tax preparer is more certain each year than death itself. We compile our records, share them with the accountant, close our books, figure out what we owe, ask if there’s any way to lower the tax payment and then write a big check to the government. I’ve witnessed this painful process hundreds of times. And here’s my big discovery. If you’ve ever heard yourself say, “My accountant takes care of my taxes”, you need a slap in the face!
No one, and I mean NO ONE, will take care of YOUR money as well as YOU.
Think about it. Who has to sign your tax return? YOU DO! Why? Because YOU are responsible for it. Even if your accountant prepares it, you’re responsible for it. That’s why part of your business training MUST include a big picture understanding of how to LOWER taxes LEGALLY. You must be prepared to manage your accountant. He or she works FOR YOU.
Since 1998 I’ve been teaching and training landscape business owners how to increase profits using three simple concepts: 1) Price Right, 2) Keep Promises and 3) Create Clients. The process works. I’ve helped hundreds of landscape business owners double sales or double profits within twenty four months of our first meeting. And just as soon as this financial progress is made, their tax bill grows!
Every time I witness this result, I get a cold shiver down my spine. Why? Because I know that when you create the right business structure in the right types of businesses you can legally avoid taxes while increasing your assets and keep more of your money. Which brings me back to the absolutely crazy idea that “My accountant takes care of my taxes”. It’s simply a bad assumption and a plan that won’t protect your money from a wasteful, spend happy government who thinks everybody deserves a handout.
Here’s why I hire two accountants… And you should too!
Can you remember what you were taught in school? Here’s a reminder. The teacher said: “No cheating! Don’t talk during a test. Do you own work. Don’t look on your neighbor’s paper”….and so on. But when you grow up. The rules change. Business is a team sport. The better team you build, the better business you have. You hire employees to help you multiply yourself and grow profits. That’s smart business. And your team must include advisors who have specialized training like accounting, legal, technical, finance and health. And once again, the better team you build, the better business you build.
Have you ever suffered through an IRS audit? I have. And guess what happened to me during that audit. Due to the audit, I learned there was mistake on my tax return! And the mistake was in my favor. In other words, due to an IRS audit, I learned I had OVERPAID my taxes. But the bill I received from my accountant to represent me during the IRS audit was far greater than the refund I was entitled to. The lessons I learned through the whole time-sucking process sticks with me today. These lessons include: 1) I am responsible for my tax return. 2) Auditors are trained to find mistakes. 3) There are IRS red flags that trigger audits. 4) Accountants make mistakes, forget things, lose things and any single accountant certainly doesn’t know everything!
After the IRS audit experience I had a crazy idea. What if I hired my own auditor? What might happen if I simply took my next tax return to an unbiased accountant and said, “Will you audit my tax return? How much will it cost?” He said, “Sure. I’ll review your return for $500.” I paid him. Guess what happened? Accountant number two came back a couple of weeks later and said, “I did not find form 4136. If you can provide me a little more information, I can help you get a refund for the past three years.” The self-audit idea worked!
The $500 audit netted me $1500 within 60 days and enhanced my tax reduction education for life.
Thankfully, the IRS audit taught me a valuable lesson. It’s appropriate to aggressively pursue tax reduction education and become responsible for lowering my taxes. Since that audit and my decision for self-audit many years ago, I’ve consistently:
- Hired tax reduction experts to help me lower taxes.
- Read books on the subject of small business taxes.
- Listened to audio training programs on the subject of taxes.
- Watched videos on the subject of tax planning.
- Reviewed my client’s tax returns to test my knowledge.
- Utilized a multiple business and investing strategies to lower my taxes.
- Most importantly, I’ve learned how to better manage my accountant.
Look, running a business requires you and I to do things that MOST people never have to do. We collect taxes for the government every time we make payroll. We contribute 50% +/- of all the social security retirement funds mandated by the government. We pay 100% of state unemployment taxes and 100% of federal unemployment taxes. We contribute more local tax dollars than the average person walking the streets because we purchase thousands of dollars of supplies and equipment each year. Many of us purchase and operate commercial property which further stimulates the local economy with property tax payments. As we buy and sell goods we generate sales tax revenue well beyond the average citizen. You think our political leaders would recognize our financial contributions and treat us special!
The government does treat business owners special!
I have good news. The government does treat us special! As a business owner and employer we collectively own the greatest TAX REDUCTION strategy known to man. Owning your business IS your ticket to tax reduction! There’s no better way to lower taxes than being a business owner.
However, the tax code is so complex there’s no way you or I can run our business, serve our customers, hire the employees, take care of our families AND become tax reduction experts. So what can we do RIGHT NOW to make sure we pay the lowest amount of taxes possible? There’s one thing. We must educate ourselves! Unfortunately, almost no one’s talking about this. Well, except ME!
My name is Tony Bass. I am the co-author of The E-Myth Landscape Contractor: Why Most Landscape Companies Don’t Work and What To Do About It. It’s been featured as a Front Page Cover Story this past year in Landscape Management Magazine as one of the five must read books for landscape business owners. Green Industry Pro Magazine, Turf Magazine and Hardscape Magazine have all written glowing reviews of my book as well. It’s available on Amazon (notice the 5 star rating) and it can be purchased with a special $149 bonus training program at www.landscaperbook.com . I have written six other books and audio training programs including The Money Making Secrets of a Multi-Million Dollar Landscape Contractor.
Since 1998 I’ve had the distinct honor to provide almost 300 seminars to professional landscape contractors. My recent client list includes: Rainbird Irrigation, PLANET, Christmas Décor, Nicolock Pavers, CLIP, Landscape Ontario, Michigan Green Industry Association and the Southern Nursery Association. There’s many more industry names I can share. But, I won’t right now. You can easily Google my name and see what you find out. Here’s what you’ll learn.
I received a Bachelor’s Degree in Agricultural Engineering from the University of Georgia. I started a landscape company from scratch (with no money), built it to a multi-million dollar sales volume with three locations and then sold the business for a seven figure profit allowing me to retire at 41 years old. My former company provided lawn maintenance and landscaping services to commercial, government and residential clients in middle Georgia.
I was awarded two US Patents for equipment designed to improve landscaping productivity. I founded Super Lawn Trucks in 1998, a manufacturing company, which today builds highly customized trucks for landscape companies and government agencies in forty five US states and Canada. Our client list is like a who’s who of landscape business success stories. But we also serve a lot of small, locally owned companies. Boy have I learned a lot from the hundreds of business owners my manufacturing company serves along the way.
It’s almost funny to me as I write this invitation to you. I witness the completely different finance approach used by multimillion dollar business owners and company managers. It’s very different from the company owner/operators. Each company acquires equipment necessary to provide services. One group is concerned about CASH FLOW. The other is concerned about OWNERSHIP. Each group overlooks the big picture tax reduction strategy available to educated investors.
Today I provide business education and consulting services to thousands of lawn and landscape contractors across North America. I work privately with company owners in one-on-one consulting engagements each month of the year. My passion is teaching entrepreneurs how to increase profits & join the top 10% of income earners in the USA with six figure incomes. Many of my clients are enrolled in a membership training program I call the Super Lawn Toolkit Marketing and Management Success System.
How to Avoid the Huge Money Grab of 2015 (and many years more!)
That’s enough about me. I’d skip the entire bio and background and get straight to the point if I could. But it’s critical you understand that for the last twenty seven years I’ve been included on the list of one of the most financially productive people in our society as a job creator, profit-producing entrepreneur and small business owner. You and I are a minority. Most people have jobs. We CREATE jobs. And now our government is about to bend us over and …. You know what’s next. Your tax bill could easily increase 30% to 50% by the end of this year. That’s why I’m writing you and inviting you to join me to increase your Tax Reduction education. I already pay my fair share as a high income producer. How about you? Have you prepared for the huge money grab of 2015?
I believe I have the greatest job, career and responsibility known to man. I get the privilege to teach business owners like you how to increase profits, build a business that works for you (not just BECAUSE of you) and prepare for the FUTURE. But please…recognize this - I am NEVER alone. I have a small army of advisors, coaches, experts and senior counselors that help me each and every month. Frankly…if I didn’t invest in education continually with my POWER TEAM, I wouldn’t be as well prepared to help you.
So here’s what I have done. I have put together a one-day training event for my students. The event is titled the Tax Reduction and Business Automation Summit. It will be held on February 26, 2015 in Atlanta, GA. I want you to attend this event so you can avoid the huge money grab & learn how to stay ahead of the competition.
Who's On Your Power Team
I’ll be bringing in members of my personal Power Team to assist teaching these classes. It’s likely you won’t know their names. But I assure you, they’re experts in their field. I’ll introduce you to my tax advisors and techno Power Team members very soon. The program is organized into two segments:
- Tax Reduction Training and
- Business Automation Training
My goal is to provide you with the most up-to-date strategies to use THIS YEAR to LOWER your taxes. Here’s a short list of what you should expect to learn during the Tax Reduction Portion of this invitation only training event.
- How to maximize your business tax write offs (without creating audit red flags)
- What legal entity is best for you and your business
- How many businesses do you need to maximize write offs and reduce taxes
- How to profit from your vehicles (tax free)
- How to pay for your kids college (tax free)
- How to set up the best retirement plan (and reduce taxes along the way)
- How to lower your costs of health insurance using (legal) tax reduction strategies
- How to write off 100% of meals
- The best way to own and profit from your commercial property
- How to use “gifts” and “leases” to lower taxes
- How to manage the relationship with your accountant, enrolled agent or tax attorney
- Who you MUST add to your Power Team
- And much more
I want you think about this very carefully. Do you feel like your tax advisor is telling you EVERYTHING you need to know to lower your tax bill? Have you sat down with your tax advisor for three or four hours to build a step-by-step PLAN to lower your tax bill? When was the last time your tax advisor called you up and said, “I have twelve ways to reduce your taxes. Please come to office for a meeting right away.” Based on conversations with my most profitable students, I’d say the chances are next to ZERO you’ve received such a call. In fact, I’d be willing to bet your last tax
planning session is not much more than a 30 minute phone call FROM YOU! That’s simply not adequate. It’s likely you’re overpaying taxes!
Everything AND anything you can do to lower your taxes is CASH IN YOUR POCKET. Think of it like this. For every dollar you legally deduct in expenses, you saved yourself about thirty cents in federal taxes. For every $1000 in legal deductions, you save yourself $300 in taxes. Depending on where you live, you can add another 5% to 10% savings for your state’s tax bill!
Tax reduction training will pay you for the rest of your life! You’re going to use this information year after year after year. But it’s not just you we are helping here. Think about how taking advantage of a 100% legal tax deduction of $5000 will lower your tax bill $1500. Just one overlooked tax reduction strategy could fund your kid’s college tuition over the next few years! You must attend this meeting! You work far too hard to needlessly give your money to a wasteful government.
If you think you might exit your business one day, you’ll want to learn how to minimize taxes and maximize sales price. Here’s what you need to know. ANYTHING you can do increase profits and lower expenses provides you a 300% to 400% return on your money. Yes, selling your business COULD (and should) make you a super wealthy person one day. Who’s on your Power Team to coach you through such an important financial (and emotional) transaction? I will teach you what I know!
Part two of your training is where we apply E-Myth Strategies (building systems to work for you) utilizing today’s technology. I want to help you grow and manage your business using automation. If you haven’t heard, business automation IS THE FUTURE! I’ve been using these very systems personally and professionally since 2009 to be amazingly productive. The results of being MORE productive than the average business is a high personal income! It’s true. And you could learn these techniques too.
I’m going to introduce you to my techno-power team in a way that allows you to fast-track business automation. In other words… I’ve put together a system to teach you how to automate your sales process and attract high-paying clients year round. What took me 4 years to learn, test, test again, implement, test, test again, try again…fail, learn some more, fail and finally succeed….you can implement in a fraction of the time for a fraction of what I invested!
Here’s what you need to know. Business Automation IS the next BIG WAY that we LOWER our costs of doing business and TRULY build a business that can work FOR US. WE must do everything we can to use technology to lower costs, speed customer service, collect money and manage relationships…OR…face the fact that we will lose business to those companies who do it first. So here’s what you will learn during this part of the program.
- How business automation is changing the way you can manage your company & client relationships
- How to cash-in on the way people shop today
- Free online tools to promote your company services
- How to automate follow-up of unconverted leads
- How to turn your website into a 24 hour sales person (collect money while you’re not working)
- How to protect your business reputation using online reviews & automation
- How to turn your website into a cash register and money collection portal
- Who should be on your techno-power team
- Four online marketing systems that deliver sales growth month after month
- Prospect list building simplified using technology instead of employees
- How to integrate online and offline marketing activities to boost profits
- And much more
Even if you’re not a techno savvy business owner today, by the end of this program you will understand how to put together an automated marketing and client management system. And when you do…you’ll gain back valuable time to spend with your family. Your company will become more predictable and increasingly more profitable.
It’s critical for you to know I only teach what I know from personal experience. What I share is what I have personal experience with. NO THEORY! And I’ll never hire a guest instructor that I haven’t personally hired, worked with and been satisfied with the results of their services. I only share information that works. PERIOD!
The business automation process you will learn has not been covered in ANY of my published books, audio or video training materials. Currently, only a handful of my students have attempted to automate their business. And for these pioneers, they are growing profits and adding revenue at faster rates than most. I’ll show you exactly how a handful of my students are kicking butt using these techniques.
Tony Bass guarantees you will learn how to save at least DOUBLE your tuition for the Tax Reduction and Business Automation Summit or your money back!
Limited Seating – Reservations Required – No Employees Allowed
So…you are invited. But there is a limit to how many people can attend. The room we have reserved will seat a maximum of 50 people. The registration is open on a first-come-first served basis. I am sending this invitation to members of the Super Lawn Toolkit membership list first. They get first chance to claim their seat. We may fill the program from our member list alone. But just in case we don’t, I’m inviting you to attend. This is likely the only time you’ll receive a written invitation by mail. Once I have 50 business owners registered, I’ll be forced to close registration.
Your registration fee will cover yourself. A spouse (or business partner) can attend for a small additional fee. This program is designed for OWNERS of companies only. I really don’t recommend bringing employees to this event. The high-level tax reduction strategies simply won’t apply to them…and there is no need to confuse them with discussions about how to maximize your personal income. My recommendation is to attend this program alone or with your spouse.
$200 Discount for Early Registration! – Double Your Money Satisfaction Guarantee!
Register prior to February 13, 2015 and you’ll enjoy a huge tuition discount. You’ll save $200 when you register by the deadline above. If you’re skeptical, come anyway. If by lunch break you haven’t learned enough to lower your taxes by double the cost of tuition, I’ll refund your money and you can leave. You have nothing to lose! Click the link, copy and use the order form below, or call my office to register. 478-822-9706
See you there! Helping You Profit Greatly… Tony Bass
PS – The registration form is below. But if for any reason you have questions…you have three options:
- Register anyway – refer to my guarantee above. 2) Visit my special webpage below to learn more and register online. 3) Call me or my director of marketing to ask your questions (numbers below).
- Priority Registration - The Tax Reduction & Business Automation SummitFebruary 26, 2015 - 8 am to 6 pm
The Sheraton Hotel – 1900 Sullivan Rd – Atlanta, GA
Name of Attendee_____________________________ Company Name __________________________
Credit card #__________________________________exp. date______________ Card type__________
Authorized Signature__________________________________________
Verify Your Email address______________________________________
_____ Yes, Please reserve my seat – Regular Tuition $997
_____ Yes, Please reserve my seat – Early Registration Tuition $797 (by February 6, 2015)
_____ Please add my spouse as an attendee - $97
Fax Registration To – 478-822-9707
Please note: If you are a business owner, this educational event should be an allowable tax deductible expense.
Register online: www.superlawntoolkit.com/specialevent
Agenda and instructor biography to follow registration.
Directions to the hotel - http://www.sheratonatlantaairport.com/
Tony Bass Consulting * 1610 Peach Parkway * Fort Valley, GA 31030 * 478-822-9706
***The registration is open on a first-come-first served basis.
You will be placed on a waiting list when the room fills.***